Privacy Policy

Know Your VA Rating ("we," "our," or "us") operates knowyourvarating.com. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our free VA benefits tools. By using the site you agree to the practices described here.

Information We Collect

We collect information you provide directly to us and information collected automatically as you use the site.

Information you provide. When you email us or subscribe to our newsletter, we collect your email address and any other details you choose to share (such as your name). We never require sensitive personal data such as Social Security numbers or medical records to use our free tools.

Automatically collected information. When you visit the site, our servers and analytics tools may automatically log your IP address, browser type, operating system, referring URL, pages viewed, and time spent on each page. This data is collected in aggregate and is not linked to your personal identity unless you have also submitted a form.

How We Use Your Information

We use the information we collect for the following purposes:

• To send you the free resources, guides, or tools you requested when you submitted your email.
• To send periodic email updates about VA benefits news, new tools, or educational content. You may unsubscribe at any time via the link in any email we send.
• To improve the website by understanding how visitors interact with our pages and tools.
• To respond to inquiries or support requests you send us directly.
• To comply with legal obligations or enforce our Terms of Service.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Period.

Cookies & Analytics

We use cookies and similar tracking technologies to understand how visitors use the site. Depending on our current configuration, we may use one or more of the following analytics services:

• Google Analytics 4 (GA4). Google may set cookies to track session-level behavior. Data is processed under Google's privacy policy. You can opt out via the Google Analytics Opt-out Browser Add-on.
• Plausible Analytics. If we are using Plausible, it operates without cookies and does not collect personally identifiable information. All data is aggregated and privacy-friendly by design.

We do not use any essential cookies to deliver the site's core content and tools; the only cookies we may set are the analytics cookies described above, and only with your consent. Your cookie choice itself is stored locally in your browser (localStorage), not on our servers.

Your consent controls analytics. On your first visit we show a cookie banner where you can accept or reject non-essential cookies. Until you accept, analytics cookies are not set (for GA4 we use Google Consent Mode with all storage denied by default). You can change or withdraw your choice at any time using the "Cookie Preferences" link in the footer of every page; withdrawing consent takes full effect after the page reloads.

You can also configure your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect certain functionality of the site.

Legal Bases for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases:

• Consent. Analytics cookies and email marketing rely on your consent. You may withdraw consent at any time - use the "Cookie Preferences" link in the footer for cookies, or the unsubscribe link for emails - without affecting the lawfulness of processing before withdrawal.
• Legitimate interests. Operating and securing the website, and responding to inquiries you send us.
• Legal obligation. Retaining records where required by law.

Third-Party Services

To operate the site and deliver our services, we work with a small number of trusted third-party providers, including email marketing platforms (such as Mailchimp, ConvertKit, or a similar service), web hosting providers, and analytics services listed above. These providers process your data on our behalf under contractual obligations to protect it.

Our site may contain links to external websites, including official VA.gov resources. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

Data Retention

We retain email addresses and associated profile data for as long as you remain subscribed to our communications or as required to fulfill the purpose for which it was collected. If you unsubscribe, we will suppress your email from future sends. You may also request full deletion of your data at any time by contacting us (see below).

Aggregated, non-identifiable analytics data may be retained indefinitely for statistical and product improvement purposes.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access. Request a copy of the personal data we hold about you.
• Correction. Ask us to correct inaccurate or incomplete information.
• Deletion. Request that we delete your personal data, subject to any legal retention obligations.
• Opt-out. Unsubscribe from marketing emails at any time using the unsubscribe link in any message we send.

To exercise any of these rights, please email us at the address below. We will respond within a reasonable timeframe and in no case longer than 30 days.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act gives you additional rights:

• Right to know. Request details about the categories and specific pieces of personal information we collect, use, and disclose.
• Right to delete. Request deletion of personal information we have collected from you, subject to legal exceptions.
• Right to correct. Request correction of inaccurate personal information.
• Right to opt out of sale or sharing. We do not sell personal information for money. To the extent analytics cookies could be considered "sharing" for cross-context behavioral advertising, you can opt out using the "Do Not Sell or Share My Personal Information" link in the footer of every page, which lets you reject non-essential cookies.
• Right to non-discrimination. We will never deny you our free tools or content, charge different prices, or provide a different level of service because you exercised any of these rights.

Global Privacy Control. We honor the Global Privacy Control (GPC) browser signal as a valid request to opt out of the sale or sharing of your personal information. If your browser sends a GPC signal, analytics cookies are automatically declined on this site unless you later choose otherwise.

To exercise any of these rights, email us at the address below. We will verify your request and respond within the timeframes required by law.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out:

Know Your VA Rating
Email: [email protected]
Website: knowyourvarating.com

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.